It's all about balance. The Optima looks like a 'normal' bike, however it was designed as an ebike from the conceptual phase. Running the quality Mahle X35 hub motor discreetly located behind the rear cassette. Stealth and comfort at it's finest.

The new VelectriX Cruiser Pulse Step Through electric bike is an uber cool, stripped-back classic low step-through cruiser style e-bike that will make you want to ride every day.

The VelectriX Urban+ electric bike is a great-looking, affordable e-bike, that comes fully equipped with everything needed to enjoy a comfortable ride.

The Cruiser Pulse STX is our top of the range cruiser ebike, packed full of features and comfort. The low step-through frame makes the bike easy to mount, while the upright riding position, the swept-up bars, and the wide plush seat offer premium comfort.

The eSPRESSO 400 EQ range is the perfect partner for urban riding, offering comfort and practicality. Standard-fit mudguards, lights, lock, rack and kickstand mean you’re ready to go from the moment you leave the shop.

The VelectriX Ascent Pulse is an amazing 29″ electric hardtail mountain bike for riders looking for an all-rounder that offers the flexibility to be able to tackle a variety of terrains.

Dirt or road, it doesn't matter. With a 120 mm suspension fork, low step-through frame and chunky MTB-style tyres, it's capable on both, while the powerful Bosch CX drive unit and 800 Wh make even the biggest hills a pleasure.

You don't need to spend a fortune to get a reliable city e-bike, something our eSPRESSO 300SE EQ W easily proves. With a strong and smooth Shimano E5000 drive unit paired to a high-quality aluminium frame semi-integrated 504 Wh battery.

The eSPRESSO 400 EQ range is the perfect partner for urban riding, offering comfort and practicality. Standard-fit mudguards, lights, lock, rack and kickstand mean you’re ready to go from the moment you leave the shop.

Life in the city can be hectic, so anything that allows you to make the best use of your time has to be a good thing. The eSPRESSO CITY is all about getting you where you want in comfort, with powerful yet subtle pedal assist via Shimano mid-drive.

The VelectriX Urban+ step through electric bike is a great-looking, affordable e-bike, that comes fully equipped with everything needed to enjoy a comfortable ride.