It's all about balance. The Optima looks like a 'normal' bike, however it was designed as an ebike from the conceptual phase. Running the quality Mahle X35 hub motor discreetly located behind the rear cassette. Stealth and comfort at it's finest.

The new VelectriX Cruiser e-bike is a stripped back Californian style cruiser e-bike that will make you want to ride every day…anywhere and everywhere, in comfort and with a smile on your face..A classy uber cool look is paired with comfort.

Shopping, commuting or just cruising around town, the eFLOAT CITY offers stable handling, easy low step-through access and a powerful Bosch Performance Line motor that will take you up any hill with ease.

The Dual Sport+ 2 Stagger is a lightweight and capable hybrid electric bike that’s designed for adventure on the road and light trails. It has an intuitive and natural feeling pedal-assist system that makes exploring your surroundings fun and stress free.

The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Featuring a fully integrated battery with 3 levels of support, 27.5" tyres and Electra's patented Flat Foot Technology®.

The new VelectriX Cruiser Pulse Step Through electric bike is an uber cool, stripped-back classic low step-through cruiser style e-bike that will make you want to ride every day…anywhere and everywhere, in comfort and with a smile on your face!

The new VelectriX Cruiser Pulse Step Through electric bike is an uber cool, stripped-back classic low step-through cruiser style e-bike that will make you want to ride every day.

A multitalented mixed-road machine. We pair fat MTB-style tyes and suspension fork for comfort on a low step-through aluminium frame with the power of a Bosch CX drive unit and 600 Wh battery for go-anywhere ability.

The VelectriX Urban Pulse electric bike is a premium, yet affordable new addition to the VelectriX range.

Life in the city can be hectic, so anything that allows you to make the best use of your time has to be a good thing. The eSPRESSO CITY is all about getting you where you want in comfort, with powerful yet subtle pedal assist via Shimano mid-drive.

Every day is an Adventure. An electric-bike built for the city streets, the town pathways, and the great open roads. You are just one ride away from a good mood.